Lexus + Ryan Leslie Present ‘The Rushers’

59 Comments

When I made the “Diamond Girl” movie back in 2007, I was doing exactly what I’ve always done: making the best use of my resources to bring a creative vision to life. Imagine my surprise and excitement upon hearing that the creative team at Lexus had interest in using the film as a reference for their latest campaign focused on the all-new, seven-passenger GX460:

Look closely and you’ll recognize the Moschino suit from my performance at the BET Honors, illustrating a creative seamless integration of the campaign’s kickoff with the television special (the ad begins just as I’m walking off stage). I posted this to encourage you all to be fearless. Taking on the challenge of executing your creative vision can be intimidating, especially when you are passionate about the message you wish to convey. At times, you may get caught up in the numbers. How many people are watching? I encourage you to consider that what really matters is who’s watching. In this case, the time and energy invested in making a short film have indirectly influenced a transition from the web to the small screen in the form of this amazing branding partnership. For a behind-the-scenes look at the deal, check the video below:

At this moment, I truly have to give it up to all of you – especially those who have shared my videos with your friends and families. Your support of my creative endeavors is the reason that the Lexus brand has integrated me in their messaging. I appreciate all of you and I’ll be working with Lexus to provide a chance for someone to come and test drive the car in NYC with me. Stay tuned for details.

 

Posted: January 17th, 2010 | Under: Film, Inspiration, Style, TV

59 Comments on “Lexus + Ryan Leslie Present ‘The Rushers’”

  1. 1 Facebook User said at 8:03 pm on January 17th, 2010:

    always bringing something different to the table!

  2. 2 Kirstin Dion said at 8:49 pm on January 17th, 2010:

    Lovin’ it already!!

  3. 3 Tony Blount said at 8:53 pm on January 17th, 2010:

    haha, this is a good look…. can’t wait.

  4. 4 Josh Thompson said at 9:40 pm on January 17th, 2010:

    classic r les just classic

  5. 5 Ali Meer said at 10:32 pm on January 17th, 2010:

    thats soo cool.. proper to the maxx!!

  6. 6 Nishank Shank Singh said at 12:44 am on January 18th, 2010:

    This looks wayyy too sick. Cant wait for the next one!

  7. 7 Tweets that mention Ryan Leslie - My Official Site and Video Diary » Blog Archive » Lexus + Ryan Leslie Present ‘The Rushers’ -- Topsy.com said at 1:17 am on January 18th, 2010:

    [...] This post was mentioned on Twitter by TriManna Productions, Ryan Leslie. Ryan Leslie said: …just posted the first 30 second teaser for my brand partnership with Lexus. Watch and re-tweet!! Link: http://bit.ly/8bZBjx [...]

  8. 8 Miko Gamble said at 1:22 am on January 18th, 2010:

    first commercial! it looks great. you couldnt have given your album a better name. 2009-2010 is def the R. Les Transition.

  9. 9 Ron Buena said at 1:26 am on January 18th, 2010:

    I’m excited for you! It looks amazing! Keep doing big things!

  10. 10 Stuff Fly People Like » Lexus x Ryan Leslie Present “The Rushers” said at 1:50 am on January 18th, 2010:

    [...] Source: Ryan Leslie [...]

  11. 11 Josh Benson said at 2:20 am on January 18th, 2010:

    Dope, R-Les the Music Menace Now Commercial Star, Respect is Key.

  12. 12 Tiago da Fonseca said at 3:04 am on January 18th, 2010:

    Will u fly ppl over for the test drive if they in Australia and win? haha

  13. 13 Josh Morales said at 3:39 am on January 18th, 2010:

    The track that plays during the 2:56 clip in insane! Always good to hear something new from you. Congrats on the partnership as well.

    I’m waiting for details on the trip to NYC to shadow you in the studio though!

  14. 14 Facebook User said at 8:38 am on January 18th, 2010:

    Thats a good look.. well done bro’, catch you in london next month..

    k.

    p.s. theres a couple of typos (one in each paragraph).

  15. 15 Facebook User said at 8:40 am on January 18th, 2010:

    ^^ sorry, both in the 2nd paragraph beneath 1st vid…

  16. 16 Lauren Jones said at 9:36 am on January 18th, 2010:

    Very Grown And Sexy, Intriguing I Want To See What Happens Next.

  17. 17 Daniele Patrizi said at 10:32 am on January 18th, 2010:

    very cool ryan…see u on february 19th in germany ;-)

  18. 18 Facebook User said at 11:23 am on January 18th, 2010:

    Talented in many ways

  19. 19 Yamill Vallecillo said at 11:28 am on January 18th, 2010:

    the commercial came out real dope!

  20. 20 Ryan Leslie - My Official Site and Video Diary » Blog Archive … Image said at 12:51 pm on January 18th, 2010:

    [...] post: Ryan Leslie – My Official Site and Video Diary » Blog Archive … Tags: cool, dev-team, development, effect, leslie-present, official, rushers, tech, the-chance, [...]

  21. 21 Sparkaline Kelly said at 2:00 pm on January 18th, 2010:

    That’s great, but I love the Mercedes Benze. I am very happy to see that your doubts and unsatifactory attitude you had has been safely tucked away. It has hasn’t?

  22. 22 Jeremy Danté Alexander said at 2:55 pm on January 18th, 2010:

    MAJOR!! i love it.

  23. 23 Claudia Janelle said at 4:33 pm on January 18th, 2010:

    Congratulation on the commercial…its looks great. I love your suit by the way! lol very cute….kepp going cuz i will keep following. cheers to your incredible talent :)

  24. 24 uberVU - social comments said at 8:19 pm on January 18th, 2010:

    Social comments and analytics for this post…

    This post was mentioned on Twitter by ryanleslie: …just posted the first 30 second teaser for my brand partnership with Lexus. Watch and re-tweet!! Link: http://bit.ly/8bZBjx...

  25. 25 Curtis Joel said at 10:57 pm on January 18th, 2010:

    Sweet deal Ryan! Super inspiring. :)

  26. 26 Raymond Fernando said at 11:25 am on January 19th, 2010:

    This is fresh! Congrats on the Lexus placement! You’ve constantly been working hard since day one and we are here to support your movement! Happy 2010!

  27. 27 Nicholas Belt said at 11:26 am on January 20th, 2010:

    Versatile…Inspiring…Motivational Keep it up bro!

  28. 28 Nicholas Belt said at 8:55 am on January 21st, 2010:

    Are you performing in the Boston area anytime soon?

  29. 29 Facebook User said at 12:08 pm on January 21st, 2010:

    Dear Ryan, I’m a fan of you and I love your 2 last album transition is really a killing! I see you live in Belgium I hope you find a date please just you wait here I will thank you loves…..

  30. 30 Greta Frankie Belle said at 1:29 pm on January 21st, 2010:

    OMGGGGGG RYAN, i live in the netherlands and i found out you’re coming in february i want to see you SOOOOOO BADLY, but i dont have any cash, is there any way i can win tickets????!?!??!? IM DESPERATE TO SEE YOU…. YOU HAVE NO IDEA.. :( You cant come to holland and ME not see you!!!!!!! PLEASEEEE tell me a way!!!

  31. 31 Hilaire Georges said at 10:14 am on January 24th, 2010:

    Thank for being a genius!
    For helping the Haitian community as well.

    Georges (G.o.G)
    http://www.myspace.com/gdotodotg

  32. 32 Khiem Nguyen said at 9:42 am on January 29th, 2010:

    Hey I really like your music!

  33. 33 Brian Beezer Lemmerman said at 3:18 pm on January 29th, 2010:

    This is gonna be awesome!

  34. 34 Luther ♬ Chambers said at 10:44 pm on January 31st, 2010:

    Dope!!

  35. 35 Lori Jones said at 8:10 pm on February 2nd, 2010:

    Ryan Leslie,

    You have left an indelible mark on contemporary music. In fact, you have restored my faith in music-I lost that a while back. I would love to see you work with Chrisette Michelle and Kelly Rowland. I think you could inject life into Kelly’s career. You should also feature Eva Marcille and Kelly in video. Lastly, if you ever look for new talent, I am struggling fashion stylist from Pittsburgh.

  36. 36 Lakya Johnson said at 9:54 am on February 6th, 2010:

    nice, cant want to see the rest : )

  37. 37 Lakya Johnson said at 9:56 am on February 6th, 2010:

    can’t wait to see the rest…. lol wrong letter :)

  38. 38 Candace Armstrong said at 7:06 am on February 7th, 2010:

    Very nice, I saw it while watching BET Honors. . .A very sexy look

  39. 39 Facebook User said at 11:19 am on February 7th, 2010:

    see you in stuttgart (feb, 21st)!
    let’s get something to eat before the concert starts… man, that’d be awesome!

  40. 40 Ilkin Caglar said at 12:16 pm on February 7th, 2010:

    I luv it

  41. 41 Kahina كاهنة said at 8:28 am on February 8th, 2010:

    How lovely is your acting so serious, so true! That’s why everyone loves… YOU!

    Thanks for being so incredible!
    I’ll love you for ever ♥

    Ina Sincerity ♥

  42. 42 Arka Der Stepanian said at 1:57 pm on February 8th, 2010:

    I was so happy to hear that you’re coming to Amsterdam again in February, only to find out that I won’t be able to see you this time either.

    Me and my brother wanted to come check you out in the summer, but we had already booked tickets for our summer holidays and now I find out that I need to be 21 (I’m almost 19) if I want to see you in Escape.

    As I won’t be turning 21 anytime soon, I was wondering if you can arrange things in such a way the next time you visit so that young adults like myself can find out what experiencing the ‘live’ version of Ryan Leslie is like.

    Sorry for the essay, love your work!

  43. 43 MisterHealthy Bento said at 5:07 pm on February 8th, 2010:

    Yo Ryan,

    Whats good, See you’re @ my place (Amsterdam) at the escape venue the 17th. Hook me up with a backstage meet up?! :) follow you since 2003.

    Holla@me
    twitter.com/misterhealthy
    facebook.com/misterhealthy
    info@misterhealthy.nl

  44. 44 Facebook User said at 3:58 am on February 10th, 2010:

    truly inspiring, as always. thank you :)

  45. 45 Carlos St John said at 8:26 pm on February 10th, 2010:

    Cool

  46. 46 Martin Dimitrov said at 3:18 pm on February 11th, 2010:

    cool

  47. 47 Latest Car News from USAutoLighting.com » [Dodge | Mazda | Lexus | Mitsubishi] Headlights said at 8:53 pm on February 12th, 2010:

    [...] Ryan Leslie – My Official Site and Video Diary » Blog Archive … [...]

  48. 48 Annamria Nemes said at 4:59 pm on February 16th, 2010:

    Hi Ryan!

    Soo cool… You are so amazing! So talented! :) I`m so happy , see you in Zurich feb. 22th!!!!!!!!

    Big kiss from Geneva

  49. 49 Sebastian Valmont said at 10:19 pm on February 19th, 2010:

    I attended your concert near Cologne tonight. OMG THIS WAS THE BEST CONCERT I’VE EVER BEEN TO, EVER SEEN, You’re so amazing, you rocked the crowd so much man!! AwesometastiC, thank you so much for sharing your wonderful passion with us and with the whole world. You’re so blessed with talent, I don’t exaggerate it’s true and it comes from the heart.
    I hope so see you soon again!! This was lifetime experience.

    PS: You reached out your hand and we hold/shaked hands for 5 seconds!! YOU CAN’T PUT HIM IN A BOX –> IT’S IMPOSSIBLE!!!!!!

    much love and respect from Cologne, Germany and God bless you

    Valmont

  50. 50 Sebastian Valmont said at 5:41 pm on February 22nd, 2010:

    Added a review of the Ryan Leslie concert in Cologne on 19th Feb 2010 on my blog.

    http://bit.ly/bxNt4t (“A Ryan Leslie eXperience”) ~ please digg if you liked it

    Man, again: it was an awesome show, you rly killed it!!! =)

    Ryan, keep doing your think and let your music conquer the world. Peace!

  51. 51 Facebook User said at 4:14 am on February 23rd, 2010:

    you rocked stuttgart! had an assessment @ the university the next day but man…. I just had to and you showed me why! And btw I think I did a good job.
    why did the bouncers and police injure your band? why the heck would someone do that?

  52. 52 Cho Ilnae said at 8:05 pm on February 24th, 2010:

    Where’s your tour dates? Are you going to the SXSW Festival in Texas?

  53. 53 Annamria Nemes said at 5:00 am on February 25th, 2010:

    Hi Ryan!

    Your concert in Zurich was incredible. You and your group are very amazing and talented!!!
    You have got a fantastic feeling for me!!!

    Next time I want to see you in Geneva (Switzerland), please! I hope it will be very very soon.

    Je t`adore!!! :)

    Big kiss from Geneva

  54. 54 Facebook User said at 1:11 pm on February 25th, 2010:

    Arthur Louis Gagnier IV is a fan ofMiss Tri-Valley USA 2011Create your Fan Badge

  55. 55 Jeff Sadaya said at 9:25 pm on February 26th, 2010:

    Will you still be needing the Mercedes G500…If not, I’ll be glad to take it off your hands!!

  56. 56 Sparkaline Kelly said at 2:04 am on February 27th, 2010:

    Just breezing through. I won’t leave a winded messages, but to say be good!

  57. 57 Nadeem Arfin said at 11:51 am on February 28th, 2010:

    hi… good work

  58. 58 Philipp Schmidt said at 1:35 pm on February 28th, 2010:

    nice!
    but ryan? where did you get your shirts from?
    with these big v- cut …

  59. 59 Arezo Sehatlou said at 5:43 am on March 3rd, 2010:

    I just posted pictures & videoclips on my blog from RYAN LESLIE ’s show in Gothenburg city! CHECK IT OUT!

    http://www.arezos.blogg.se

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